A reflection about Reality
July 16, 2020
Thinking about reality as a subjective elaboration of what our brain perceives from the outside world, maybe the aim of our contribution as reality builders is to combine beauty and honesty.
Alan Moore said “Beautiful things are prepared with love. The act of creating something of beauty is a way of bringing good into the world.”
And this is true, because there is no reason to waste our strength to create something mediocre.
Honesty is about starting to create something that is functional for real needs without creating something decontextualized or with inappropriate materials and/or uncomfortable spaces: everything must converge to be consistent with its use.
And for us this is what create reality is all about: trying to create beauty with the appropriate approach defined by the context.
This doesn’t mean "create something static" or that you can’t create something new, that you can’t experiment new shapes, try new materials, combine atypical finishings or create interaction between spaces; quite the opposite, research and experimentation is fundamental in order to create a reality that evolve with human behaviour.
This means struggle with rules or clichés, sometimes with clients but sometimes also within the design team itself; it is the result of this debate and the examination of different points of view that create a new awareness that allow you to experiment and free the project from a static result.
October 30, 2019
Back on Track!
September 9, 2019
Here's an overview of some of the sites we are currently working on.
June 28, 2019
May 23, 2019
April 12, 2019
We're back and we're brand-new!
February 28, 2019