Journal – Atelierzero

A reflection about Reality

July 16, 2020

Thinking about reality as a subjective elaboration of what our brain perceives from the outside world, maybe the aim of our contribution as reality builders is to combine beauty and honesty.

Alan Moore said “Beautiful things are prepared with love. The act of creating something of beauty is a way of bringing good into the world.”
And this is true, because there is no reason to waste our strength to create something mediocre.
Honesty is about starting to create something that is functional for real needs without creating something decontextualized or with inappropriate materials and/or uncomfortable spaces: everything must converge to be consistent with its use.

And for us this is what create reality is all about: trying to create beauty with the appropriate approach defined by the context.
This doesn’t mean "create something static" or that you can’t create something new, that you can’t experiment new shapes, try new materials, combine atypical finishings or create interaction between spaces; quite the opposite, research and experimentation is fundamental in order to create a reality that evolve with human behaviour.
This means struggle with rules or clichés, sometimes with clients but sometimes also within the design team itself; it is the result of this debate and the examination of different points of view that create a new awareness that allow you to experiment and free the project from a static result.

PM House

May 28, 2020

Our project PM House, designed with Tommaso Giunchi, is now online on our website!
Check it out here!

Leibal

February 29, 2020

All'Arco, a residential project designed with Tommaso Giunchi, is featured on Leibal's Interiors section.
Pics by Simone Furiosi

Living Corriere

January 28, 2020

TP3, a residential interior project designed with Tommaso Giunchi, have been featured in the Home and Atmosphere department of Living Corriere website!
Pics by Simone Furiosi

Best on Archilovers 2019

December 12, 2019

Our projects Volumes and N House, designed with Tommaso Giunchi, have been selected as two of the Best on Archilovers 2019 for their "outstanding aesthetics, creativity and functionality".
Pics by Sara Magni and Simone Furiosi

Leibal

November 14, 2019

Our project Volumes with Tommaso Giunchi is featured on the Interior section of the beautiful architecture blog Leibal

All'Arco

October 30, 2019

Shooting day with Simone Furiosi for our project All'Arco, designed with Tommaso Giunchi. More to come!

Abitare #589

October 25, 2019

Our project Volumes with Tommaso Giunchi on the cover of Abitare magazine issue #589. Thank you Sara Magni for the classy pictures and Alberto Bortolotti for the beautiful article.